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Elevator Pitch (Proposal)
We might think about locations to practice these new skills - Pecha Kucha perhaps.
Any Practitioner may be called upon to describe Critical Practice, in addition to their personal practice. Their performance in this respect impacts upon the perception and experience of Critical Practice, and other elements of practice. Each Practitioner has a different image of Critical Practice and a different agenda when talking about it. It may be productive to share these.
For those that wish to, we put forward an opportunity to develop a pitch (and pitching skills) - through a workshop - that reflects how each participant would wish to describe Critical Practice. We are interested in that personal touch so would also like to video as wide a range of pitches as possible. We'd like these to be accessible on the net. As a cluster we may also 'elect' or evolve a pitch for the homepage/t-shirts/beer mats/etc
Participants in the workshop will be invited to...
Relation to Critical Practice Aims
Aim 1 - Ideas compete for attention. This proposal refers to knowledge commoditised by and for a competitive market culture to reflect on Critical Practice as an accessible and transferable idea. It does not resist the logic, power and values of competitive ideology a) because that ideology also relies upon forms of representation (to facilitate exchange) and b) it is interested in antagonising the desire to be separate. There must be (exchangeable) value in Critical Practice to justify/explain its support, income and funding.
Aim 2 - The proposal is interested in testing Aim 1 and also plays to the ‘Self-representation’ functional element. The proposal is a product of and a contribution to the ongoing critique of form that is Critical Practice.
Aim 3 - The project is reflexive in its response to the general difficulty experienced by some CPers in communicating Critical Practice. The workshop format enables the Self in Self-representation. It is undecided whether to engage with ‘others’ e.g. consultant of some kind. The project could be extended to the less or uninvolved.
Aim 4 – I have no idea how to quantify this. It costs comparatively little in terms of money or time. It will make use of otherwise unused resources (a room at Chelsea College). Video is to be hosted on an already existing and maintained resource e.g. YouTube.
Aim 5 - Licensing the work to the Public Domain through the CP website.Aim 6 - The project will enable Critical Practice to propagate as an instance of Chelsea College funded research. This aim could be interpreted as a contractual obligation and a necessity part of any ‘pitch’.