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In response to the thesis that economics is measuring the wrong thing - beyond abject poverty wealth does not make people happier - so what is our economy for? Related to several projects of the New Economics Foundation: Are You Happy?, Well-being Manifesto for a Flourishing Society, European Happy Planet Index and also the work of Richard Layard: Well-being programme.

One area of interest is the promotion of attitudes and activities toward well-being in preference to the pursuit of happiness through the accumulation of wealth. In the name of well-being, we'd like to promote some reflection or assessment of personal well-being and to offer for example five top tips for improvement.