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Working Group Coordinator: Metod Blejec
Working Group: Karem Ibrahim, Phil O'Shaughnessy, Sharon Bennett, Charlotte Webb Daniel Gleadall Neil

CP Huntorama Logo Colour.jpg

Huntorama Introduction

The Huntorama, short for scavenger hunt, is a format we are developing to engage individuals and groups cross-interests, cross-culture and cross-language, engaging them in activity that has a common objective. Although Huntoramas are a format of entertainment we feel it has a great potential to create a context in which process is a key segment culminating in an end result of some sort.

Huntorama is best described on Wikipedia — Scavenger hunt:

A scavenger hunt is a game in which the organizers prepare a list defining specific items, using which the participants — individuals or teams — seek to gather all items on the list — usually without purchasing them — or perform tasks or take photographs of the items, as specified. The goal is usually to be the first to complete the list, although in a variation on the game players can also be challenged to complete the tasks on the list in the most creative manner.

Intention and Formats

We are launching a Huntorama as a possible means to engage participants in a fun and exciting event. This is proving to be a very successful format in which to activate individuals and groups in something meaningful. Traditionally scavenger hunts are designed to look for items listed beforehand. We are still debating whether this limitation is relevant in our case or whether should we think broader and devise lists that encompass several formats: scavenger hunt, treasure hunt, etc.

Initially we were intrigued by potential material hunters would gather with which we were (and still are) hoping to create a structure of some sort wherever Huntoramas happen. We have explored a "digital camera" possibility which proved very successful. Further formats are still in discussion. More on them soon.

Huntorama Items Lists

After the 1st Tester Huntorama in London we realised that we are dealing with two parameters / mechanisms that are central to the Huntorama: TIME constraint and "curated" LIST. For every Hunt, whether tester or "real", we are creating a carefully chosen list of items which is announced on the day of the Huntorama. Participants are being asked to collect items on the list over the course of a time period and meet the "jury" at the rendez-vous to offer hunted items for judging. The list of items range from easy to more difficult items. Each item on the list will be worth appropriate number of points against which the winner will be announced at the end of the Huntorama.

Promotion and Incentives

Huntoramas involve individuals and groups in participating in Huntoramas whenever and wherever they may happen. This involves a cleaver promotion of Huntoramas. In conjunction of promotion we are aware that in order to gather a crowd of interested people we have to come up with a scheme of attractive incentives. It would increasingly harder to gather a group of people without offering something in return. According to site-specificity this is subject to discussion. Although there were some silly ideas for incentives put forward (but highly appealing) into consideration, we are not disclosing them at present.

We need to think who is being approached and who is approaching who? How many individuals/groups are we wanting to engage in individual Huntoramas?

Outcomes of Huntoramas in Action

1st Tester Huntorama in London / Tool: Digital Camera / Theme: Critical Practice letters in sequence as many time as possible. CP Hunt London Trial-1 Image.jpg
Images by Metod Blejec, Sharon Bennett, Neil Cummings and Phil O'Shaughnessy.

Huntorama Proposal

Critical Practice is writing a proposal for a weekend in September/October 2011 of interactivity of cultural workers and Madrid's residents. For El Ranchito at the Matadero in Madrid, and in collaboration with Intermediae, we propose an Huntorama.

Resources and Links

Here we collect resources to inspire the flow of ideas:

Return to El Ranchito

Return to Main Page

Huntoramas in Action

Huntorama Open Season


DATE: Sunday 26th June 2011
TIME: 1.00pm
PLACE: Olympic clock, Trafalgar Square, London
THEME: Swap Give Take
DURATION: approx 3 hours


DATE: Tuesday 12. April 2011
TIME: 6.30pm
PLACE: Olympic clock, Trafalgar Square, London
THEME: The Spirit of Consumer Culture
DURATION: 1h 30min

Post Huntorama form uplad: CP_Hunt-2_pg2.jpg


DATE: Tuesday 15. March 2011
TIME: 6.30pm
LOCATION: Covent Garden Tube Stn, London
DURATION: 70 minutes

Proposed Hunted Species:

Metod: Numbers form 1 to 100.
Neil: Letters of Critical Practice
Phil: Taking pictures of the notion of time
Karem: Taking pictures of tourists taking pictures
Dan: Taking pictures of as many shop price lables
Sharon: Taking pictures of as many different animals as possible

By rough consensus we take Neil's proposal and amend it by adding a rule: taking pictures of letters consequently.

Result is an image under Outcomes of Huntoramas in Action.

Hunters' Meetings


DATE: Monday 18th July 2011
TIME: 6.30pm
LOCATION: Foyer of Royal Festival Hall, Southbank Centre

We will discuss the possibility of repurposing the Hunt format and proposal for Piksel 11 [1]

You can find some research for the meeting here Piksel 11 research


DATE: Tuesday 7th June 2011
TIME: 6.30pm
LOCATION: Foyer of Royal Festival Hall, Southbank Centre

Here are some notes from the meeting.

Hunters will be discussing 3rd trial Huntorama and many other topics at the Critical Practice meetings on the 6. May 2011. Meeting is held at the Royal Festival Hall at 6.30pm. Agenda for Meeting 6 May 2011

Meeting with Tania from Latitude Festival – 1st Meeting


DATE: Thursday 24. Mar 2011
TIME: 6.30pm
LOCATION: Foyer of Royal Festival Hall, Southbank Centre


DATE: Monday 21. Feb 2011
TIME: 7pm
LOCATION: Foyer of Royal Festival Hall, Southbank Centre